For all the time we spend in cars, there's a very defined line between man and machine. Whereas wearable tech such as the Apple Watch and Google Glass are bringing humans and tech closer together, car tech seems to push further and further away from the drivers it's serving. Of course, cars can be much more dangerous than a smartwatch (we hope that continues to be the case), but shouldn't that fact also be the rationale for infusing a little humanity into them?
A new conceptual project by Lexus Australia and M&C Saatchi Australia's creative tech division probably had this question in mind. They've produced a custom RC-F model car covered in electroluminescent paint that literally beats to the pulse of its driver.
So what exactly does that look like? Check it out:
So how does it work?
The idea was to build "a car that’s connected to the driver and displays their heartbeat in real time."
That's according to Ben Cooper, group innovation director of Tricky Jigsaw and M&C Saatchi Australia. He further said that "a car that can understand the driver's biometric outputs provides all manner of possibility. Imagine mapping biometric with telemetric data to understand what stresses the driver. Could your car temper road rage or recognise tiredness? Perhaps other data such as weather and traffic could also lead us to understand optimal times to drive?"
Lexus admits this is just a one-off project at the moment — there are no concrete plans to implement this feature into a wide set of its cars. As Cooper notes, however, "Mapping man with machine provides an interesting investigation of control — we think the data might show a different view of who's really driving."
Imagine how it would light up as you pick up someone up for a first date, too. The tie-ins with human behaviors and emotions are endless.
See the full video for yourself: