Candice Huffine Creates Activewear Line For All Body Types, Encouraging Women To Love Themselves

" ... there is no relationship more important than the one you have with yourself."

Model and body-positive activist Candice Huffine has added another title to her resume: designer. Huffine's new inclusive, sustainable activewear line called Day/Won is for all body types, and encourages women to love themselves.

On the website, it states the brand is "driven by the idea that anything you do in your day that makes you feel like your best self is a 'day won." Because "it is believed that there is no relationship more important than the one you have with yourself." 

The collection is powered by Ziel, a sustainable manufacturing company that uses waterless dying and locally sourced fabrics to make its clothes and protect the environment.

"I was settling for sizes that were not right for my body, and I know I am not alone in that feeling," Huffine tells Glamour magazine

It's no secret that the fashion industry often lacks inclusivity as big brands typically only promotes super-thin figures and limited sizes. In an article from Bloomberg last year, the publication reported that annual U.S. sales of women's plus-size apparel rose by 17 percent from 2013. Despite customer demand, "plus-size fashion tends to yo-yo at department stores," NPD Group's Masrshal Cohen said

But brands like Huffine's are working to provide more for women — and it's always important to offer a wider range of sizes for every body type. These options can help build confidence and remind women, all over the world, that their bodies are good enough. Hopefully, more and more retailers and designers will follow suit. 



Day/Won's current collection features various leggings and compression leggings, a printed star bandana, a cardigan, as well as cropped and logo tank tops. All pieces are under $100. 

In a telling post on Huffine's Instagram photo (above), one person writes:

"Just did a workout in leggings and a sport bra at home and was feeling judgmental of myself only to finish, go on Instagram and see this! You are the most similar to my body type I have seen in a model and it is sooooo inspiring because you are gorgeous! I always wanted to model when I was younger. I never thought I could because I didn't have the stereotypical body type for it. Thanks for reflecting my beauty back to me. I cant wait for models with body type variety to be the norm and not the exception."

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