We are all used to being inundated with messages from the media, beauty, and fashion industries, that tell us we aren't good enough, or that we need certain enhancements to fit a mold. As more and more people speak out against such messages, however, the more these industries take notice.
Today, it is amazing to see so many fashion brands aimed at celebrating consumers for who they are, and ones that tout messages of self-love. Adding to this wave of positivity is Bobbi Brown, a makeup artist who started a cosmetic line in 1991.
To celebrate 25 years in the industry, Bobbi Brown has launched a Be Who You Are campaign. As stated on her YouTube page, "For Bobbi, makeup isn't about changing how a woman looks, it's about celebrating and enhancing her natural beauty. Bobbi believes that with the right tools, skills and products, every woman can become her own makeup artist."
To accompany her campaign, Bobbi released a video featuring women of all different ages, ethnicities, and backgrounds. The women discuss what beauty means to them, and the importance of being themselves.
The video is filled with positive quotes about confidence and loving yourself. In the voiceover, Brown also explains how the "Be Who You Are" manifesto began.
"When I started telling people the most important thing about beauty is to be who you are, I think it really came from all of the years of getting tired of listening to all of the experts out there saying, 'You should do this. You have to do this.' And I realized everyone is individual, and it is about being who you are."
Bobbi and the women in the video address how some may struggle with the ways makeup, self-love, and individuality can go together. They talk about how makeup can be a tool to play around with, and you can do that without forgetting who you are.
As one woman in the video says, "You don't always have to look like who you are because it can be fun to color outside of the lines, but while you do that, stay in your skin and try and explore those areas because that way you don't lose yourself."
The campaign is targeted at women of all ages and backgrounds, but Brown hopes that it will really resonate with younger generations. In the video, she says,
"I think it's really important to empower young girls to be who they are and not try to be anyone else."
Bobbi Brown has also released other positive ad campaigns. The "Pretty Powerful" ad campaign from 2010 focused on the belief that "all women are pretty without makeup, but with the right makeup, they can be pretty powerful."
In 2013, Bobbi Brown followed it up with the Pretty Powerful Campaign for Women & Girls, a global initiative dedicated to funding nonprofit organizations that help empower girls and women through education. As part of the campaign, Bobbi Brown partnered with Girl Rising to help make education more accessible in developing countries.
Makeup is a powerful tool that can be used to transform. It is something that is fun and experimental. Bobbi Brown's new campaign reminds us of that. It also emphasizes that whatever makeup products we use, we should use them to enhance what makes us unique.
(H/T: Glamour UK)