People Everywhere Are Donning Pink Tutus, But It's Not Just A Fashion Statement


Back in 2003, when photographer Bob Carey's wife Linda was diagnosed with breast cancer, Bob found himself looking for ways to get their family through the struggle and pain caused by the disease.

The solution came as a no-brainer.

"That's what I do when things are getting hard. I start making photographs," Bob explains.

And so, The Tutu Project was born — a therapeutic art initiative for Bob and Linda, as well as a captivating awareness campaign for breast cancer that's touched millions of people worldwide.

'Her cancer has taught us that life is good and sometimes the very best thing — no, the only thing — we can do to face another day is to laugh at ourselves,' Bob and Linda write on their website.

Bob's touching gesture to travel places and pose with a pink tutu in order to raise awareness of his wife's illness struck a chord with the entire world. 

Donations started flooding the Careys' account and thanks to people's generosity, they've been able to publish a book documenting their uplifting take on combating a mortal disease. But not just that!

The Tutu Project turned into an entire movement that provides financial support to people and their families during their breast cancer journey.

"The Carey Foundation's mission is to provide support to men and women diagnosed with breast cancer, survivors, and their family members. Funds [...] are provided directly to organizations that offer assistance with cancer-related costs such as transportation to treatment, home care, childcare and medical supplies," states the website.

To scale their project's reach, Bob and Linda started a social movement called #Dare2Tutu, that dares participants to snap pics donning their own pink tutus.

The adorable tulle skirts can be bought for $18 through the foundation with all the proceeds going straight to helping cancer patients.

Participants are also encouraged to pass the challenge onto their friends and get this important cause the exposure it deserves.

And it seems like it's working!

Per, 'since launching the new phase on October 1, 2015, the couple has already raised nearly $19,000.'

Careys say that as little as $20 can help a cancer patient get the assistance they need. So don't be silly! Or, actually, be — buy the tutu and save someone's life!