Back in 2003, when photographer Bob Carey's wife Linda was diagnosed with breast cancer, Bob found himself looking for ways to get their family through the struggle and pain caused by the disease.
The solution came as a no-brainer.
'Her cancer has taught us that life is good and sometimes the very best thing — no, the only thing — we can do to face another day is to laugh at ourselves,' Bob and Linda write on their website.
Bob's touching gesture to travel places and pose with a pink tutu in order to raise awareness of his wife's illness struck a chord with the entire world.
Donations started flooding the Careys' account and thanks to people's generosity, they've been able to publish a book documenting their uplifting take on combating a mortal disease. But not just that!
The Tutu Project turned into an entire movement that provides financial support to people and their families during their breast cancer journey.
"The Carey Foundation's mission is to provide support to men and women diagnosed with breast cancer, survivors, and their family members. Funds [...] are provided directly to organizations that offer assistance with cancer-related costs such as transportation to treatment, home care, childcare and medical supplies," states the website.