Beyoncé at last night's Super Bowl halftime show was the perfection we have come to expect from the queen herself, and the announcement of her world tour during the performance was nothing short of a brilliant marketing tactic (who else could pull that off, really?). But there was a small detail in her announcement that some might have missed amid the excitement. Beyoncé's Formation World Tour will support Flint residents affected by the water crisis.
Coined #BeyGOOD, the initiative has created a fund to address the needs of children affected by the Flint water crisis.
"True to her life's work of always giving back, fans will be given the opportunity to participate in Beyoncé's #BeyGOOD initiative supporting local United Way programs and the continued work surrounding the water crisis in Flint, Michigan," according to a statement from the United Way. "[United Way of Genesee County is] also partnering with the Community Foundation of Greater Flint to create a fund that will address long-term developmental, education, nutrition and health needs of the children affected by the Flint Water Crisis."
The launch of #BeyGOOD is the icing on the cake for what was a spectacular weekend for Beyoncé; timing the surprise drop of her new song and video, "Formation," to come just one day before she stole the show at the Super Bowl halftime show, at which she announced her world tour.