On Friday, the hashtag #BenAndJerrysNewFlavor trended on Twitter. The hashtag originated from an announcement yesterday from the popular ice cream company in which they publicly supported the Black Lives Matter movement.
"Systemic and institutionalized racism are the defining civil rights and social justice issues of our time," said a statement released from the company. "We've come to understand that to be silent about the violence and threats to the lives and well-being of Black people is to be complicit in that violence and those threats."
According to the statement, Ben & Jerry's became inspired to speak out on this subject after watching the growing list of unarmed African Americans fatally shot by law enforcement. The company believes that they have a "moral obligation" to speak out.
Ben & Jerry's also made a point to declare their respect for law enforcement officials. They wrote that the blame does not rest with individual officers but rather with "systemic racism built into the fabric of our institutions at every level."
"There is good news: the first step in overcoming systemic racism and injustice is to simply understand and admit that there is a problem," they wrote. "It's trying to understand the perspective of others whose experiences are different from our own. To not just listen, but to truly understand those whose struggle for justice is real, and not yet complete."
People on Twitter spread Ben & Jerry's call to support Black Lives Matter with witty takes on the #BenAndJerrysNewFlavor hashtag.
This is not the first time that Ben & Jerry's has used their popular brand to speak out on political issues. In the past year, they released their Empower Mint ice cream to motivate people to vote. They also released Bernie's Yearning to support the presidential candidacy of Bernie Sanders.
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(H/T: Huffington Post)