It's not easy to blow against the wind. Especially when that "wind" is a 100-year-old industry with its own standards and stereotypes. However, not easy doesn't mean it's not worth it.
Previously criticized for promoting an unhealthy lifestyle, Lane Bryant was slammed again for... Well, no one can say exactly.
On March 10, TMZ was first to report that two major networks — ABC and NBC — rejected Lane Bryant's unaired commercial promoting #ThisBody campaign. According to their sources, the ad was turned down "as is," without any further explanation on what influenced the decision.
The controversial ad features plus-size models Ashley Graham, Precious Lee, Tara Lynn, Denise Bidot and Georgia Pratt.
Dressed in Lane Bryant lingerie, the women flaunt their bodies and share what they were "made for."
Although the reasons Lane Bryant's commercial was banned were not completely clear (NBC only mentioned it didn't "comply with broadcast indecency guidelines"), many speculated that it's not the lack of clothing, but the size of the models that deemed the #ThisBody ad "indecent."
Refinery29 aptly pointed out that back in 2015, NBC was the one to air a Victoria's Secret ad featuring models in much skimpier attire than what we saw in Lane Bryant's clip.
Even after being "banned" from airing the ad on TV, Lane Bryant didn't back down and shared the video on its Facebook page saying: "The networks didn't want you to see this. But we do. Share. Tag. Show everyone what #ThisBody's made for."
In a statement for The Huffington Post, Lane Bryant assured that the company will not make edits to the video because "what is too much for some does not hold true for others":
"The THIS BODY commercial holds nothing back. It is a true celebration of women of all sizes doing what makes THEM feel beautiful, whether it's breastfeeding their newborn, flaunting their bodies the way they see fit, breaking down barriers all around and simply being who they are or want to be!" the statement reads.