There are plenty campaigns that aim to shed light on important issues. Sadly, many of them have little impact because they fail to communicate their message in a captivating way.
Richard Williams, otherwise known as Prince AE, decided to rap out his message. Because when we hear a good rap song, we listen, right?
Prince AE's song "Dear Future Generations: Sorry" is an open letter of apology to the people of the future. As the rapper explains at the end of the video, he felt inspired to write the song after spending a couple of weeks in Africa, where he witnessed a brutal destruction of rainforests.
"Sarah Palin, you said you loved the smell of fossil fuels. Well, I urge you to talk to the kids of Beijing who are forced to wear pollution masks just to go to school," Prince AE raps. "[...] It's up to us to take care of this planet. It's our only home. We must globally warm our hearts and change the climate of our souls."
That's the good stuff right there.
We sure listened. So should everyone.
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