The ad is less than a minute and a half long and, yet, it makes an important point that we all could benefit from seeing. The 2016 election has left too many Americans feeling divided and, to make matters worse, Islamophobia is becoming more and more prevalent. For this year's holiday ad, Amazon chose to highlight the friendship between two men who follow different religions.
In the commercial, a priest opens his door to hug an old friend, who also happens to be an imam. The pair sit down to talk, laugh, and share a cup of tea. As the two men catch up, they realize that they both share a similar problem — achy knees. After the men part ways for the day, they each coincidentally buy the other person the same gifts: Kneepads that help make practicing their respective faiths easier.
The campaign aims to show that our differences shouldn't separate us. Instead, they can bring us together and give us beautiful friendships. The campaign will air in the United States, United Kingdom, and Germany.
The ad is, of course, scripted, but the men in the video are actually religious leaders in the U.K., Rev. Gary Bradley, vicar of Little Venice in northwest London, and Zubeir Hassam, principal of the Muslim School Oadby, in Leicestershire.
"This is what I do in the community – I didn't do any acting, I was just being myself," Hassam told The Telegraph. "With all the bad publicity we have got this is a very, very positive ad showing that people of different faiths can get together."
You can watch the ad below: