Athletic apparel company Adidas celebrated Valentine's Day 2016 by posting a photo of a same-sex couple wearing — of course — pairs of Adidas sneakers. The social media post included a caption of the popular lyric from "The End" by the Beatles: "The love you take is equal to the love you make."
The Valentine's Day post went viral on Instagram.
The photo also attracted the attention of Internet trolls who decided to inject hate into the comments.
"The bible says man should not lay in bed w man," one person wrote.
"That's not how it's done because in the beginning a man and a woman were created to love each other," another person commented.
And the list goes on.
The homophobia reached a boiling point when one commenter wrote, "This day is for boy and girl, when they are couple. Not for lesbians, stupid Adidas."
And that's when Adidas responded and shut the hater down.
"No, this day is for LOVE. Happy Valentine's Day."
Numerous fans commented on the Instagram post and thanked Adidas for standing up to the trolls and defending love.
Last week, Robin Stalker, the CFO for Adidas, announced that the company pledged not to terminate any of their endorsers who come out as gay, bisexual or transgender.