Ugandan model Aamito Lagum recently graced the runway during New York Fashion Week. While backstage, the 23-year-old winner of Africa's Next Top Model sported a shade of lipstick from MAC Cosmetics. In turn, MAC Cosmetics snapped a photo of Lagum's lips and posted it to the company's Instagram account.
As the photo went viral, some Internet trolls responded with hateful, racist comments.
While racial diversity in advertising has slowly improved over the past few decades, there is still more room for inclusion. In turn, the fashion industry that Lagum is a part of has also increased its diversity, although at a slow rate. In 2014, 78.69 percent of models at New York Fashion Week were white. One year later, that number dropped slightly to 77.4 percent. Meanwhile, the first non-white modeling agency formed in London in 2015.
Most fans welcome the added racial diversity in advertising and fashion, which is why many people responded with positive comments to fight the racist trolls in the Instagram post. However, the best responses to the hatred came directly from MAC Cosmetics and Lagum.
"M·A·C stands for and respects All Ages, All Races, All Sexes," MAC Cosmetics wrote in another post. "We celebrate the beauty of individuality, and the confidence to be who you are."
"My lips giving you sleepless nights," Lagum wrote on Instagram in response to the comments, adding, "Thank you @maccosmetics for this killer color and to that makeup artist .ama get me 3 of these."
Cover image via lev radin / Shutterstock.