A man set out a simple sign.
There was a second sign that intrigued people even more.
He put a blindfold on and waited.
People began to take notice.
A man approached.
And gave him a hug.
And then another person came up.
And many more followed.
One guy jumped out of his car and held up traffic.
Ran across a busy street.
Just to give him a hug.
They conducted the experiment to address the rise of Islamophobia in North America and Europe.
And the response was incredible.
Watch the video below to see the hugs in action.