If you've ever been on Twitter, you've probably noticed there's tons of negativity going around. In fact, a 2012 study found that about 15,000 bullying-related messages are posted on Twitter every single day.
Wouldn't it be nice if something could counteract that?
Enter NiceBot, the bot who's trying to use spam for good instead of evil.
"While The NiceBot could be considered by some to be 'spam,' we'd ask that people look at it from a different perspective," Meghan McCormick, director of social strategy at Deutsch says. "He's not asking anything of the user, his message isn't self-serving, he's not trying to trick you into making $25 per hour by working from home. He's simply spreading niceness, one person at a time."
The goal is to eventually send every single Twitter user a compliment from NiceBot. There's currently over 300 million Twitter users, so it would take about 342 years to compliment them all, according to AdWeek's calculation.
The sweet compliments are constructed from a few hundred positive messages written by Deutsch. There's cheesy pickup lines, "Are you an astronaut? Because you are out-of-this-world," robot puns, "Your human operating system clearly operates on another level," and straight to the point compliments, "You are an extraordinary person."
NiceBot started tweeting earlier this week, and so far, many Twitter users seem to appreciate its messages:
To complement their Twitter campaign, the Deutsch team brought NiceBot to life physically thanks to 3D printing.
They equipped the plastic model with a 4G enabled Raspberry Pi and LCD screen so the physical NiceBot could display the kind tweets it was sending in real time across its body.
NiceBot's automated messages may not seem like much, but kindness can be contagious.
"While cyberbullying isn't something that can be solved overnight, one way to combat it is by simply making the Internet a nicer place," McCormick says. "The point of the NiceBot is to start a conversation around kindness, show how much people enjoy receiving nice complements, and encourage others to do the same. It's quick and easy."
We don't know about you, but we're excited for the day NiceBot finally tweets at us.