Green Fashion Week To Showcase Only Sustainable Brands In Los Angeles And Las Vegas Shows

Because being sustainable is always in fashion.

Fashion shows throughout the year catch our attention, but this season, we are excited about one in particular — Green Fashion Week (GFW).  

The show — sponsored by the Ministry of Environment in collaboration with United Nations Framework Convention on Climate Change (UNFCCC), and organized by GD Major and by the nonprofit Fashion Service Association (FSA) — has the unique mission of highlighting sustainable brands. According to a press release, their aim is "to raise public awareness on the issues of sustainability and promote the path that the fashion industry has to follow to meet the goals signed by 193 ONU's member states with the 2030 agenda for sustainable development."  

GFW's fifth edition, titled A Green Journey of Extremes, is set to occur in Los Angeles and Las Vegas March 30 to April 5, 2017, and will showcase sustainable brands such as Prophetik, Orushka, Krie Design, Auria, Lovia, and Kromagnon. Designers will debut their collections in "a journey of extremes divided in stages ranging from unbridled luxury to uncontaminated nature." 



GFW will give viewers the opportunity to see the latest trends and styles, but it is, perhaps more importantly, an excellent springboard for discussing sustainable fashion, what consumers can do to ensure their clothes are coming from ethical sources, and how designers can create luxury styles that are comfortable, trendy, and elegant, without compromising ethics in the supply chain. 

These topics are so important given that the fashion industry is the second largest polluter in the world, second only to the oil industry. As Jeff Garner, the designer behind Prophetik points out, "Fashion uses more water than any industry other than agriculture. At least 8,000 chemicals are used to turn raw materials into textiles. Americans throw away 68 pounds of clothes on average each year, and we only buy 10 pounds of recycled clothes annually. Clothing that ends up in landfills takes a very long time to decompose — about 6 months for a cotton sock, one year for a wool cap, 40-50 years for a leather belt and 50-80 years for a rubber boot. According to the United States Environmental Protection Agency, 11.8 million tons of cloth, textiles and shoes are discarded in the United States each year, ending up in landfills or being incinerated." 

A Plus will be attending Garner's show in Los Angeles March 31 to learn more about these issues, and what we can do to help. 

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